EVERY STEP TELLS A STORY
At SOULS, we believe comfort is more than a feeling, it's a way of life.
What began as an unexpected discovery during a surfing adventure in the Maldives has grown into a trusted Australian footwear brand dedicated to helping people feel better with every step.
WHERE IT ALL BEGAN
The journey started when Stu Johnston returned home with a pair of colourful massage thongs unlike anything his family and friends had ever seen.
Their reaction was immediate, everyone wanted a pair. What began as a simple request, soon sparked an idea that would change everything.
THE BBQ THAT STARTED SOULS
Around a relaxed Aussie BBQ on the Sunshine Coast, a vision was born. Friends, beaches, laughter and a desire to bring genuine, therapeutic reflexology wellness to the classic summer thong.
HUMBLE BEGINNINGS
From a small garage operation in Moffat Beach, Souls took its first steps with an order of 2,000 pairs of thongs.
That first step laid the foundation for everything we are today. A global footprint but still family-driven at heart.
OUR JOURNEY
2001
First Order
Our first 2,000 pairs of thongs arrived on Australian shores.
2005
Growing Retail Network
Partnering with pharmacies and boutique retail stores across Australia.
2015
Australian Expansion
Supplying quality therapeutic footwear to distributors across the entire continent.
Today
Trusted Nationwide
Still family-driven, always innovating to help you walk in comfort.
WHY SOULS?
Designed forAll-day Comfort
Supportive
Arch Technology
Lightweight &Waterproof Materials
Therapeutic
Recovery Benefits
Eco-conscious
Manufacturing
Trusted by
Australians Since 2001
FAMILY VALUES. LASTING PURPOSE.
Today, Souls continues to call the Sunshine Coast home, guided by the same family values that inspired the business from the very beginning.
Innovation & Quality Craftsmanship
Every pair of Souls is designed with one purpose: to help you feel better with every step while caring for the world beneath your feet.
Exceptional Customer Service
We pride ourselves on a flawless service that lives up to our family's standards of care.
Products that Genuinely Improve Everyday Life
Massage bubble therapy and orthotic support engineered to keep you going comfortably all day.
OUR WORLD
IT'S WHO WE ARE
